All the studios agree, the best path forward is if we embrace the big screen. Recently, every major movie studio sat down and had an almost four-hour event where they talked about getting people back into movie theaters. "The Big Screen Is Back" event was run by 13 distributors where they pitched upcoming movies to 34 masked and distanced members of the press in order to generate buzz to get people back to the theater. The whole thing opened with Arnold Schwarzenegger yelling, "We're back." The event featured in-person filmmakers and celebrities as well as pre-recorded messages from cast and crew. It took place at the AMC in Century City, which is located one street over from the famed Avenue of the Stars, where all the agencies are located. “I wouldn’t be here if it weren’t for the theaters,” Schwarzenegger said. He went on to talk about the 5,800 theaters, 40,000 screens, and 153,000 cinema employees that “make it possible to have this great big joy ride." Read More...
Published By: NoFilmSchool - Thursday, 20 May, 2021