Hollywood cares about money more than anything and the lack of diversity is hitting them in the pockets. I want Hollywood to champion new voices and expand the kinds of faces we see in front of and behind the camera but it seems like the only thing they care about is money. Well, now a new study has come out from the Center for Scholars and Storytellers at UCLA titled “Beyond Checking A Box: A Lack of Authentically Inclusive Representation Has Costs at the Box Office" which shows that those two things may not be mutually exclusive. Researchers found that bringing authentic diversity to film improves financial performance at the box office while a lack of diversity can result in losses for studios. So, it's time to pay attention, Hollywood. Just how much money have you been leaving on the table? Read More...
Published By: NoFilmSchool - Tuesday, 6 October, 2020