Minions and zoomers really do deserve each other. It’s safe to say that the internet is not a real place, yet its effects can be felt in our everyday lives. Behind-the-scenes photos of Greta Gerwig’s Barbie have captured the internet’s attention, giving us endless Barbie memes that I will never get tired of—and don’t get me started on the meme-culture surrounding Morbius. This strange brew of cinematic memificiation has backed theaters and studios into a corner. While it is fun to sit back and marvel at the way the internet’s collectively ridiculous hive-mind works, it's a whole other beast to see a joke play out in real life. The most recent film to take the internet by storm is Minions: The Rise of Gru. The franchise has been synonymous with meme culture for quite a while. Unlike Sony’s failed re-release of Morbius (which the internet is trying to get a second re-release of), people did show up to watch the movie, and they are doing it like #Gentleminions. Well, they were at first, but the joke has gone too far. Read More...
Published By: NoFilmSchool - Tuesday, 5 July, 2022