A few years ago, AI companies came to Hollywood to showcase their wares, and everyone was hopeful this was going to get us more jobs. But it turns out generative AI was basically just a way to aggregate everyone else's hard work and spit it out. And now, it's something we're seeing take jobs and creativity away. But is it too late to pull Hollywood back from it? It's hard to tell. Some studios are now actively integrating AI into various stages of production, driven by a combination of technological advancements, economic pressures, and a growing, albeit still wary, acceptance of its potential. It's a very messy time. Let's dive in. - YouTube www.youtube.com The Pivot to AI This "great pivot," as described in a recent report by The Wrap, signals a move to studios leveraging AI on a daily basis. They're claiming it will be a tool for humans and not one to replace us. We just went through multiple strikes that had AI at their center, and those contracts actually expire soon. And I think both sides are gearing up to figure out how AI is going to be used and to add to those protections. Fundamental anxieties surrounding job displacement and creative control are key to these arguments. We've seen AI scrape the internet of all our ideas and art and then begin to regurgitate things without citations. And it's not just creatives worried. Studios really value IP. And seeing AI rip off their franchises or proprietary...
Published By: NoFilmSchool - Monday, 2 June, 2025