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FUJIFILM Interview – X100VI, Cinema Camera, Global Shutter and More

CineD is at CP+ in Yokohama Japan and we had the opportunity to interview Yugi Igarashi-san (Divisional Manager) and Jun Watanabe-san (Product Planning Manager) from FUJIFILM and ask them about topics like the new X100VI and the possibility of a cinema camera. Here is the interview! The X Summit Tokyo 2024 brought FUJIFILM users good news with the new firmware update coming this Spring, adding new functions and improving their 5th-generation cameras. However, the core of the Summit was the release of the X100VI, a long-awaited camera for users of the previous model. The new FUJIFILM X100VI in its two versions. Image by: CineD The FUJIFILM X100VI The new FUJIFILM X100VI has raised the expectations of photographers who used the previous model and eagerly expected an update. As Igarashi-san explained to us, the X100VI is aimed at a broad audience ranging from photography enthusiasts unwilling to compromise on image quality, plus film camera users who love the ergonomics of analog cameras, to a younger audience and individuals who love gadgets. The X100VI is considered quite a ‘fashionable’ camera.  The popularity and high demand for the original X100V, coupled with its limited supply, have elevated it to a coveted item. This is evident in the second-hand market, where at times the camera sells for a price exceeding its original cost. In response, FUJIFILM has doubled their production capacity to meet the market demand for the new X100VI. Indeed, they have moved their production for this model to China, where they can...

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Published By: CineD - Thursday, 22 February, 2024

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