A box lens isn't normally designed to meet the standards of cinematic imagery, but the 25-1000mm from FUJINON undeniably aims at high-end imagery. A few short months ago FUJINON announced a new box lens, the HZK25-1000mm, which sets out to create truly stunning imagery in a box lens format. You can almost picture Owen Wilson as Eli Cash saying, "What most people assume is that box lenses can't create cinematic images, but what this lens presupposes is, maybe they can?" It's been a few short months later, and we finally have a project shot on the lens that is more than just a live sporting event, a warehouse care spot, or the BTS just dropped going into working with a box lens in a commercial environment. Read More...
Published By: NoFilmSchool - Thursday, 23 February, 2023