Apple has decided to pull back the green “Wizard of FInal Cut Pro” curtains and respond to the editors petition, publicly. But what does this mean? Will “change” follow or is it simply a way for Apple to keep the peace, so that all feel “heard”? Last week, we at CineD took charge in pushing this movement onto the industry center stage and under the spotlight. You can read all about it here. On behalf of all FCP editors out there, we felt it our duty to play a role in making sure Apple not only saw this letter, but responded. Check out the original petition here if you need a refresher. Apple Responded, Was it Because of Us? Some would say my writing (Author Digby Hogan) is light-hearted with a flare of drama, so with that in mind I would like to assume it’s because of the very article we posted last week was the straw that broke the apple’s back so to speak. Image credit: Final Cut Pro Petition However, on a more serious note, many blogs, news channels and individuals got behind the movement – it was the power of us all that has created a shift and perhaps begun change? Here is Apple’s “official” reply to the letter. To the authors of the recent open letter regarding Final Cut Pro in the TV and film industry: the creative community has always been so important to us at Apple, and we’re grateful for your feedback.There have been...
Published By: CineD - Thursday, 26 May, 2022