Hollywood, meet Nollywood. Disney is such a huge brand in Hollywood that it's hard to think about a place across the globe where the name doesn't reach. But Disney knows there are such markets, and they're always looking to expand. That brought them to Africa, specifically Nigeria, to broker a deal with Nollywood. Nollywood is the name given to the Nigerian film industry, which is one of the largest in the world. They make so many movies that they rank right below India's Bollywood and above Hollywood in quantity. That means the appetite is great, so Disney is joining forces with a Nigerian production and distribution company to market some of its new releases, like Mulan, in English-speaking West Africa. The deal makes FilmOne Entertainment the sole distributors of Disney-owned films in Nigeria, Ghana, and Liberia. That's a huge market. Read More...
Published By: NoFilmSchool - Tuesday, 29 September, 2020