Hulu's newest ad uses body doubles, Zoom, and deepfakes to put sports celebrities in the spot while they are under lockdown. The biggest celebrities athletes are currently in lockdown together on a campus in Florida to avoid exposure to COVID-19. Sports fans are excited to be able to watch games again, and, of course, television providers want to tell the audience that sports are back! How do you do that during quarantine? You could have all the athletes shoot iPhone videos of themselves in their quarantined hotel rooms saying, "We're back, let's go," but that would be, let's be honest, pretty depressing. So Hulu looked to new technology to launch its newest ad spot for the return of live sports, and filmmakers should be paying close attention to how they did it. Read More...
Published By: NoFilmSchool - Thursday, 24 September, 2020