I don't know about you, but I love going to the movies. There's something special about being with a crowd and feeling emotions as a cohesive unit. But as you know, the theatrical experience is in a bit of trouble. There are lots of interesting ideas on how to save the theatrical experience, but the one I read this morning stopped me in my tracks. It was on Indiewire, and it basically was the conclusion that we should add intermissions to longer movies. I know this seems so simple, but I actually found the argument to be genius. Right now, in India, every movie is coming with an intermission. That means movies like Killers of The Flower Moon and Flow each get a break in the middle for you to pee, get snacks, and stretch. How would this save theaters? Well, it's also a time these Indian theaters see an absolute boom in concessions sales. And because theaters get to keep all the money from concession sales, they wind up raking in more money. This influx of cash may be just what's needed to boost revenue at theaters. And hear me out, it may be what the rise in long movies needs as well.Hollywood has a long history of movies with intermissions, but they went by the wayside when movies got shorter. But we are in another era of long movies. And with TV and YouTube, people's attention spans are much shorter. They need a break. And we need more...
Published By: NoFilmSchool - Tuesday, 25 March, 2025