What an AVID sale could mean for the future of NLEs. We’re a long way from 35mm film strips and scissors. In the grand scheme of things, it’s not huge news to report that one of the legacy non-linear editor systems might be for sale. Yet, with so much of digital video editing history being crammed into the last few decades, this news is certainly worth paying attention to for any industry-altering ramifications. According to a recent Reuters report, AVID Technology Inc. is working with Goldman Sachs Group on a potential sale and has asked for bidding offers from interested parties. Of course, while this doesn’t guarantee a sale is on the way, it is at the very least quite interesting news indeed. As one of the most famous—and professionally trusted—video editing software on the market behind perhaps more feature films than any other platform, there’s plenty to explore in terms of what this might eventually mean for the video editing landscape. Read More...
Published By: NoFilmSchool - Thursday, 29 June, 2023