VOD is coming much faster than expected for some titles... During COVID-19, movies have gotten into big trouble. It's nearly impossible to see them in theaters, and so many things have been pushed into next year that the only things we've seen this year are on streamers or the January-March releases. This has changed the industry, with many titles seeking to release on VOD or straight to streaming. The theatrical industry is rightfully wary of these changes. Why see a movie in a theater if you can press play online? Well, these new worlds have caused Cinemark and Universal to strike a new deal. Under the terms of the agreement, Universal can put new movies on premium video-on-demand in as few as 17 days after release. To protect theaters, movies that generate (at least) $50 million in opening weekend ticket sales have to play exclusively in theaters for 31 days, or five full weekends. This marks a huge change to the old method of new releases remaining on the big screen for 75 to 90 days before they move to digital platforms for a $19.99 rental fee. Read More...
Published By: NoFilmSchool - Wednesday, 18 November, 2020