The state of theatrical is always under scrutiny these days. Execs want to know that their massive blockbusters are going to make a lot of money to justify their budgets.Enter IMAX, the biggest and best screens available. They're expanding their presence all over the world, and they are the ideal way to see a movie.So, why is everyone fighting over the screens?Let's dive in. - YouTubewww.youtube.comIMAX Releases Make More Money Theaters and studios love IMAX not just for the quality of the show but also because they can charge more for the tickets.Premium movies draw people in for premium prices.But during the summer blockbuster season, you're constantly fighting over what can be shown in IMAX and how long movies get IMAX screens. We saw this a few years ago, when Mission: Impossible Dead Reckoning got bumped out of IMAX after a few weeks, and we know it hurt their box office.That fear caused a ripple effect, with people trying to guarantee their positions. And the one movie that seems to have thrown its weight around like no other could is Christopher Nolan's The Odyssey, which will be the only film shown in the format from July 17th to August 14th, 2026.It will own an entire month on IMAX, and we'll have to see how that affects its box office. But for now, we know that all the seats for opening night have sold out. Nolan Dominates IMAX Now, IMAX is Christopher Nolan's preferred format for all his movies, but for...
Published By: NoFilmSchool - Yesterday