Avid has recently announced that they’re continuing their pause on exhibiting at large trade shows throughout 2022. This pause includes all important trade shows such as IBC, NAMM and NAB 2022, which starts in two months. However, the main question behind Avid’s break remains the same: are physical trade shows still a thing? Since the pandemic started, physical trade shows are having a tough time. Some trade shows like Cine Gear in Los Angeles made it happen in September 2021, but it’s still a hard thing with loads of restrictions. Other trade shows, like Euro Cine Expo, a new industry trade show in Europe, were directly postponed to July this year. One of the most emblematic trade shows in our industry – NAB – did not open its doors in Las Vegas for two years. This famous trade show is supposed to take place from April 23rd to April 27th this year, while some questions are still floating in the air two months before the event. Avid pauses 2022 trade shows Avid, the famous company behind Media Composer and Pro Tools, has recently announced that they would not attend any large trade shows in 2022. Here is their complete statement: Avid Technology announced it is continuing its pause on exhibiting at large trade shows throughout 2022. Due to the ongoing ebb and flow of COVID-19 conditions, the company’s leadership maintains it is not yet feasible to reliably predict the pandemic’s path, nor to ensure that large groups of its employees...
Published By: CineD - Monday, 28 February, 2022