Avid, Adobe, and Netflix have suspended services to Russia in response to Russian President Vladimir Putin’s unprovoked war and invasion of Ukraine. This is a step in the right direction for democracy and the fight against government-run propaganda. Avid’s products are wildly used in the broadcast television and video industry to create shows, films, commercials, and news programs. Avid Technology has halted all sales and support to all customers, users, and resellers in Russia and Belarus. Avid stops sales in Russia This means that users in those two countries will, for the time being, not be able to purchase new licenses or receive support for Media Composer, Pro Tools, and all other software and hardware products from Avid. In an open letter from Avid CEO & President Jeff Rosica, outlined his companies justification for their decision. “Russia’s political leaders have crossed a line by attacking the sovereign nation of Ukraine, which has resulted in harm and disruption to her people, including our Avid colleagues.”Jeff Rosica, CEO & President, Avid He continues. “At Avid, we strive to make the world a better place by connecting all people everywhere through the power of media… as much as we believe in the positive power of media, there are times when that power is not used for good. This is clearly one of those times.”Jeff Rosica, CEO & President, Avid It is great to see companies taking a stand, especially in the media industry. The world is outranged and horrified by what is taking...
Published By: CineD - Monday, 7 March, 2022