At IBC 2019 our own Nino Leitner had an interesting in-depth sit-down with Atomos CEO Jeromy Young, talking about 16bit RAW on the Sony FX9, updates to ProResRAW with regards to support in NLEs, as well as the pending multicam switching software updates to Atomos’ Sumo and Shogun 7. At this year’s IBC Atomos has not announced any new products, but has instead concentrated on consolidating support for its ProResRAW collaboration with Apple, as well as integration into new and already existing cameras like the Sony FX9, Panasonic S1H and Nikon Z series. Additionally there had been some pending updates to the Sumo and Shogun line of products, as well as a rather surprising brightness improvement on the Shogun 7 via software update. State of the union for ProResRAW Atomos has been central in the proliferation of ProResRAW and Apple’s closest ally within the industry regarding the same. Now, where Apple might just advertise ProResRAW as the future of any RAW workflow, Atomos founder and CEO Jeromy Young has a more nuanced view of the niche that ProResRAW might live in in the future. Whereas Hollywood will probably continue using very high-profile resource-heavy RAW workflows that will most likely stay cost-prohibitive for most other parts of the industry, the wide-spread adoption of RAW workflows might just change and improve the way that video is shot in broadcast and independent filmmaking communities. In particular, Atomos CEO Jeromy Young sees a lot of potential for cameras with a more photography-related DNA like...
Published By: CineD - Sunday, 15 September, 2019