Surprise, surprise — or maybe not? — The ARRI ALEXA 35 Premium Production Set (15mm Studio and 19mm Studio) is still listed at B&H for $67,770, a $18,500 drop from its original price. For those who are not familiar with the camera, here is a short summary: The ARRI ALEXA 35 is a Super 35 digital cinema camera featuring a new 4.6K ALEV 4 sensor offering improved highlight and shadow detail compared to previous ARRI models. (See our CineD camera lab test here.) The camera introduces ARRI’s REVEAL color science and supports EI values from 160 to 6400, with an Enhanced Sensitivity mode for low-light use. ARRI ALEXA 35. Credit: CineD The camera body is compact and lightweight, with built-in motorized ND filters, dual 12G-SDI outputs, USB-C, Ethernet, and compatibility with modular accessories. It supports both ARRIRAW and ProRes recording in multiple formats and frame rates up to 120 fps, depending on the licensing tier. ARRI has moved to a licensing model where advanced features like high-speed recording, Open Gate, ARRIRAW, and anamorphic modes are only available via paid upgrades. The base model includes core functionality, while a full premium license unlocks all features. The ALEXA 35 is designed for durability in production environments, with weather sealing and rugged construction. New Codex Compact Drive Express media offers a lower-cost option for ProRes workflows. Now, while the ARRI ALEXA 35 base model still sells for $54,590, to the best of our knowledge, it is the first time that we see a...
Published By: CineD - Today