M3 MacBook Pro and iMac took center stage for Apple’s scary fast event. But almost as interesting was the event’s final line: “This event was shot on an iPhone and edited on Mac. All presenters, locations, and drone footage shot on iPhone 15 Pro Max.” Apple held their shortest event ever for the “Scary Fast” debut of their M3, M3 Pro, and M3 Max Macs. New 14” and 16” MacBook Pros and a revamped 24” iMac were on display. The new chips incorporated the 3nm fabrication process to produce what Apple claimed were “the most advanced chips ever built for a personal computer.” Apple M3, M3 Pro, and M3 Max processors. Image source: Apple, Inc. M3 MacBook Pros and iMac showcase video editing abilities Apple touted the new machine’s video editing capabilities by discussing its performance in DaVinci Resolve and Adobe’s Premiere Pro. Apple’s own NLE, Final Cut Pro, received only a passing mention. On the high end, the new MacBook Pro can run 3 Studio displays and send out an HDMI signal. For most of the event, Apple compared the performance of the new Macs to the M1 and Intel generations. This event was clearly intended to persuade hold-outs that jumping into an Apple Silicon machine was worth it. The performance of the new chips appears to be a big step up from the first-generation Apple Silicon. However, compared to the M2 chips, the gains are more similar to what is expected with a new iteration. Performance comparison Apple...
Published By: CineD - Tuesday, 31 October, 2023