amaran, the line created under the Aputure brand family, has recently announced they will spin off as an individual brand. The company made their official solo debut at NAB 2024. amaran, the company initially launched as a part of the Aputure family and more targeted at the prosumer market, has announced their official start as an independent brand. A new journey to expand the brand The idea of this spin-off by amaran is to support the spectrum of lighting equipment for content creators, and the new company is headed up by VP of Marketing Aaron Tsai, formerly of Meta, Nike, and Google. I am thrilled to embark on this journey with amaran, a brand committed to pushing boundaries and setting new standards in serving content creators. I look forward to leveraging my experience and collaborating with talented content creators to pioneer innovative and captivating storytelling and product creation, propelling our brand to become the undisputed superpower of content creation. Aaron Tsai, VP of Marketing amaran’s philosophy is to offer mobile-friendly lighting solutions for filmmakers with ease of use and quality components, both for location and studio. The products they have been releasing for content creators and filmmakers will remain a central component of the new company’s offer. However, the brand wants to expand their catalog beyond lighting, from software to products, always with the creator in mind. The brand will expand their catalog after this spin-off. – Source: amaran amaran is our commitment to design gear that is specifically made...
Published By: CineD - Friday, 26 April