As AI-generated images continue gaining momentum in the art world, Adobe is set to give creators the tool (and the encouragement) to identify where and when they use AI. Enter Adobe’s new content credentials button, which will allow users to identify content and provide transparency in their work. That is… if they want to. The symbol, a lowercase ‘cr’ in what looks like a ‘speak bubble’, was developed as part of the Coalition for Content Provenance and Authenticity (C2PA), which is a new, open technology based on “an open technical specification developed and maintained by the C2PA, a cross-industry standards development organization.” According to Adobe, when someone opts to use the content credentials button, which they refer to as an “icon of transparency”, in their work, the information will be embedded in the metadata. Hover over the symbol on an image, and a dropdown menu appears. The hope is that by adding information and recognition for all the creatives involved will provide recognition and transparency, but will also allow creatives to connect with each other and their audience. CR as in content CRedentials. Source: Adobe It’s all about trust You may be aware of the spread of “deepfakes”. For example, maybe you have seen photos that use face-swapping, or lip-syncing voices where the mouth movements in videos match an audio file. Sources like NewsGuard are now providing fact-checking on the vast amount of misinformation and false narrative that has been spreading throughout social media networks – much of it through...
Published By: CineD - Thursday, 19 October, 2023