Adobe continues to push forward, as you might expect, with AI. The company has just announced a multi-year strategic partnership with Runway, one of the leading generative AI players, to add the company's Gen-4.5 model to Firefly. The two companies are also exploring other ways to co-develop new AI capabilities and workflows for creatives in the photo, design, and video space.Let’s take a look at what this news means in the short term and possibly in the long term for your video editing needs in Firefly’s video editor or Adobe’s Premiere or After Effects programs.Adobe Partners With RunwaySo, the major news of this announcement is simply that Adobe and Runway have agreed to a multi-year strategic partnership. The initial goal is to bring Runway’s generative video technology to Adobe’s creative tools, as well as for Adobe to become Runway’s preferred API creativity partner.“As AI transforms video production, pros are turning to Adobe’s creative ecosystem – from Firefly to Premiere to After Effects – to imagine, craft and scale their stories across every screen. Runway’s generative video innovation combined with Adobe’s trusted pro workflows will help creators and brands expand their creative potential and meet the growing demands of modern content and media production.” — Ely Greenfield, chief technology officer and senior vice president, digital media, Adobe. Runway’s new Gen-4.5 model is one of the most powerful and popular options on the market right now, so its capabilities being added to Firefly is a big boost for those looking to have...
Published By: NoFilmSchool - Today