Getting an agent or manager is pretty hard, which is why we wrote the guide to representation. But sometimes those agents, managers, and lawyers don't want you...they want cheese. The Hollywood Reporter announced today that United Talent Agency (UTA) has officially signed a new client: The Parmigiano Reggiano Consortium.Yes. I was not kidding. The cheese.But before you start making jokes about who is going to be the “big cheese” on set, there is a very real lesson here for filmmakers, producers, and anyone trying to finance a project in the modern entertainment landscape.Let's dive in. It All Comes Down to Story According to The Hollywood Reporter, this isn't just a standard ad buy. The Parmigiano Reggiano Consortium (the governing body that protects the authenticity of the Italian cheese) isn't interested in just slapping a 30-second spot before a YouTube video.I would say this is going to be like a dedicated product placement campaign. There are apparently very strict parameters around this 1000-year-old cheese. Thanks to its Protected Designation of Origin (PDO) status, true Parmigiano Reggiano is geographically locked to just five Italian provinces and subject to draconian ingredient standards.Maybe there's a biopic in there! Carmine Forbuso, head of marketing for the Consortium of Parmigiano Reggiano, said, “This partnership with UTA, a leading agency in cultural marketing, allows us to connect with new audiences in an authentic and relevant way. With just three natural ingredients and centuries of artisanal know-how, Parmigiano Reggiano stands for simplicity, quality and depth, and we’re excited...
Published By: NoFilmSchool - 2 days ago