Gigabyte stated that they do not rate Chinese products as high quality, claiming that Taiwan-made electronics were of higher quality.

The reaction from the PRC was not long in coming.

The attempt to atack competitors ordering products from Chinese OEMs caused an immediate reaction in the Chinese segment of the Web. The statements were re-posted here more than 6,000 times, and the statement itself received more than 5,000 comments.

Gigabyte later issued an apology saying that the company "has been doing business in mainland China for over 20 years and will deeply analyze inappropriate comments and adjust actions to comply with national guidelines."

As it turned out, the manufacturer was late. Major Chinese retailers including JD.com and other major marketplaces have removed Gigabyte product offerings from their online platforms.

Nice