"Atomos is very excited to announce the appointment of its Chief Product Officer, Estelle McGechie, to Chief Executive Officer. Estelle has a long history of working with the team at Atomos, since the first Atomos Ninja, the launch of Apple ProRes RAW, and the introduction of Timecode Systems for acquisition. During her time at Atomos, Estelle has leveraged her international product development and marketing expertise to evolve the Company’s approach to software and services platforms, a key strategic pillar for Atomos. Estelle’s elevation to CEO will enhance Atomos’ ability to deliver on its growth strategy by expanding further into new verticals with both hardware and software products. Estelle's successful career in the United States has seen her fulfil roles at the most prestigious media, entertainment, and product companies in the world such as The Walt Disney Company, Apple, and Logitech."

Atomos played very important role, as it supported RED and Apple and prevented making raw widely available across all devices.