Several high-end models will include a Cognitive Processor XR that tries to mimic the way your brain processes images by surveying each frame of video and picking out the most important zones to optimize.

Guys, I perfectly understand that Sony has too many people and lot of them have nothing to do. But it is not so hard to find something useful and nice for them to work on, even fixing such non poetic things like video formats support, proper work with subtitles and so on. Even making general user interface to feel like you did not accidentally run Windows 10 on 486 computer could be already real breakthrough.

But please... get your dirty hands out of touching image. Just show me it as it is, accurate and precise with all the flaws and issues.