LG Display has carried out a reshuffle, reducing the number of its executives and business units by about 25 percent, in its ongoing efforts to improve deteriorating performance, the company said Friday.

The display maker said the latest reshuffle is aimed at raising business efficiency to better respond to the rapidly changing market environment and accelerate its shift to organic light-emitting diodes (OLED) from the failing liquid crystal display (LCD) business.

Main threat is the Chinese panel manufacturers and simple fact that both LG and Samsung had been literally thrown out of smartphones and monitors market in China. Seems like TV are following fast.