Creators can name their fan clubs and charge $4.99 for membership, so long as they have at least 100,000 subscribers. They can design custom emoji for their live streams and designate special perks for paying members, similar to how Patreon works. The feature will roll out over the next few weeks.

New Merchandise integration became live today, which also lets creators make shirts, mugs, and other items from Teespring and have their items advertised on a shelf below their video. YouTubers with 100,000 subscribers or more can design up to 20 items and make custom products not offered directly on the site.

Premieres feature will let creators pre-record videos for their live streams.

Seems like they focus on 100k and more subscribers channels now.