According to a statement issued by the NAD Thursday, the division “has recommended that LG Electronics USA, Inc. modify or discontinue certain claims made in website, print and point-of-purchase advertising for LG’s Super UHD and OLED television, including claims that competitor Samsung Electronics America, Inc., created the product name "Samsung QLED" to "confuse consumers."

The NAD said LG has indicated it plans to appeal the adverse findings to the National Advertising Review Board (NARB).

The NAD acknowledged that subjects of its findings “were challenged by Samsung,” and included false disparagement and false or implied claims including:

• “QLED’s name `was created to confuse consumers.’ ”
• “Facts matter, and there are none that support it [QLED] being the next innovation in television.”
• “[T]he Q in Q-L-E-D is just marketing”
• “LG’s OLED TVs offer the ultimate in picture quality.”
• “Infinite Contrast. Perfect black is only attainable on an LG OLED TV.”
• “Perfect Viewing Angle. Watch From Any Angle Making Any Seat the Best Seat in the House.”
• LG’s OLED televisions have “more natural color” than Samsung’s QLED television.
• LG presents a misleading side-to-side comparison which implies that all other competitive televisions, including QLED, deliver poor contrast.
• LG’s LED Super UHD televisions have remote and channel features that are superior to QLED.
• LG’s Super UHD televisions have a “wider spectrum of colors” than QLED.

Actually this is that Samsung do with their prime series, constant attempts to confuse customers. Like shitty QLED abbreviation.