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War: Google want to push profits and block advertisers access to some data
  • Google on Wednesday said it will stop selling ads based on a person's individual browsing across websites, a move that could shake up the digital advertising industry as consumers call for more privacy online.

    https://blog.google/products/ads-commerce/a-more-privacy-first-web/

    Of course, privacy has nothing to do here.

    First - it is form of protection, as Google want to destroy lot of sites and competition using cookies blocking.

    Second - they now will sell same information using indirect methods and for much higher prices. They also will try to prevent advertisers to more directly target ads and hence make more competition and higher rates.