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Sony A7 III 4K Camera with S-LOG and HLG
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  • Sony Alpha a7 III Full-Frame Mirrorless Interchangeable Lens Digital Camera with US warranty, $1919

  • Is it possible to have nice skin tone with A7 if we work with color chart ? (GH5S is so good out of box )

  • @flash

    It is possible to do without any color chart :-)

  • @VK, I switched to E2 :-) Very nice camera !

  • Sony's acclaimed a7 III and a7R III mirrorless cameras have received an exciting firmware update---Software Version 3.0--- that enhances Real-time Eye AF performance and adds Real-time Animal Eye AF and interval shooting for time lapse.

    Real-time Eye AF

    Software Version 3.0 brings Real-time Eye-AF to the a7R III and a7 III, an AI-driven, enhanced eye detection system that's based on the results of machine learning. Through machine learning, Sony has created a system that can detect---and focus on---the human eye even if the subject is looking down, partially blocked in the frame, turning or backlit. This feature is available in AF-C mode with a simple half-press of the shutter button.

    Real-time Animal Eye AF

    As with human eye recognition, Software Version 3.0 brings AI-driven animal eye detection to Sony cameras for the first time. Advanced subject recognition allows the a7 III and a7R III to detect and track animal eyes, and is the first step in a robust animal-tracking AF system.

    The development of Animal Eye AF performance will continue, increasing the range of animals recognized by the system as well the system's ability to track their movement.

    Interval Shooting

    This new software adds a built-in interval timer that can be set for anywhere between 1 and 60 seconds, with a total number of shots from 1 to 9999. AE tracking sensitivity is available to be adjusted to "High", "Mid" or "Low" in order to reduce changes in exposure.

    For more information on Software Version 3.0 for the a7R III and a7 III cameras, please visit

  • Well, it is good to see that the A7 iii has now caught up to the RX0 ii, which has both interval shooting (with AE tracking sensitivity) and the new Eye AF. It is missing Animal Eye AF, however. Hopefully, this will mean less cat videos.

  • Bluetooth remote



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  • Sony a7R III 42.4MP Mirrorless Camera with DJI Ronin-S 3-Axis Gimbal Essentials Kit, $2880

  • Music Video Shot entirely on a7iii and a6300

  • “no culture, all black, no soul, no Italian design,” says one blogger. LOL Sure, it hasn’t got ostrich skin, but the a7 III still continues to surprise me.