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Olympus controlled demolition, follow topic to get realtime updates
  • 159 Replies sorted by
  • MikeLinnMikeLinn

  • Vitaliy_KiselevVitaliy_Kiselev

    New lineup updated with 3-4 years old design they want to finally produce

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  • Vitaliy_KiselevVitaliy_Kiselev

    The camera body with the code “IM027” has been registered in Asia by OM Digital Solutions. The registration says it is equipped with Wi-Fi (2.4GHz / 5GHz) and Bluetooth.

    It is rename or something slightly updated?

  • Vitaliy_KiselevVitaliy_Kiselev

    More rumors, including repeating ones already posted

    Plan 1: OM Digital will slowly fade out the Olympus name. And there will be rebranding from OM-D E-M to OM 1D, OM 5D, OM 10D etc.
    Plan 2: there will be 40-150 f/4 next year, a new 20mm f/1.4
    Plan 3: Olympus to provide brand name for Samsung smartphone cameras
    Plan 4: Launch a WOW camera with classic E-m1 size. Maybe with the new Sony 45MP micro 4/3 with Quad Pixel

  • MikeLinnMikeLinn

  • Vitaliy_KiselevVitaliy_Kiselev

    Nice collection before all brand will go away soon.

  • Vitaliy_KiselevVitaliy_Kiselev

    Soon! New Olympus models!

    Two sources told me that starting from autumn we will see a rebranding of the OM camera lineup. One of the sources told me this:

    there will be rebranding from OM-D E-M to OM 1D, OM 5D, OM 10D etc.

  • MikeLinnMikeLinn

  • Vitaliy_KiselevVitaliy_Kiselev

    There are plans to move away from Olympus brand gradually, it will be less and less pronounced on the products until it’s gone in a few years

    https://www.43rumors.com/ft5-om-digital-will-slowly-fade-out-the-olympus-name/

  • Vitaliy_KiselevVitaliy_Kiselev

    More on strange PEN day

  • Vitaliy_KiselevVitaliy_Kiselev

    OM Digital says July 3rd is PEN Day

  • Vitaliy_KiselevVitaliy_Kiselev

    OM Digital will very soon announce a new wide angle lens. Most probably it is the new 8-25mm f/4.0 PRO lens that was added to the roadmap last year.

    Note that lens had been designed at least 2 years ago, and all equipment and forms already existed almost one year ago.

  • MikeLinnMikeLinn

  • Vitaliy_KiselevVitaliy_Kiselev

    The Swiss website Digitech intervewed MR. Sandro Rymann. He confirmed that they will announce a new camera “within weeks” and this will not be the only camera coming this year! I guess this new camera may a be a Tough model…

    More tidbits:

    • OMD Digital employs 200 people in Europe (before the move to OM Digital they were 400), lot of them actually are ambassadors with zero payments and contractors who get payment rarely and in small amount
    • It’s likely we will develop less entry level models
    • There will be a new Tough camera model
    • We can use the “Olympus” name for many years (many more years than actually initially expected).

    https://www.digitec.ch/de/page/olympus-bei-unserer-entwicklung-wird-nicht-gespart-19584

  • Vitaliy_KiselevVitaliy_Kiselev

    I hear bad vibes again among tiny amount of Olympus people who are left in US and EU (besides youtube and similar ass licking guys, see above, who will be happy to work almost for free now as no one else need them).

    Most probably new efficient management have some new optimization plan. They already managed to literally destroy strong brand position in Japan by imposing total chaos. We will see in May.

  • Vitaliy_KiselevVitaliy_Kiselev

    https://robinwong.blogspot.com/2021/04/olympus-samsung-partnership-rumor-how.html

    Any partnership will be only slapping brand name.

    Samsung had similar partnership with Schneider Kreuznach but in no way it mean anything.

  • Vitaliy_KiselevVitaliy_Kiselev

    What would you say is the biggest challenge faced by OM Digital Solutions (OMDS) in 2021, and how do you plan to address it?

    We announced the carving out of the camera division from Olympus last June, and I think a lot of people were worried that it meant Olympus cameras would be different in the future, or our R&D philosophy or our product roadmap would change. I would like to state, once again, that we decided to split off from Olympus, which is a big medical company, in order to better manage our business and do what’s best for our camera customers. In this new company, OMDS, we have senior leaders in place who will bring fresh perspectives to company challenges, and this is a perfect start for a new chapter in the 85-year history of Olympus cameras.

    The challenge is proving it. I can say whatever I like, but people need to be able to believe it. Not only existing Olympus users, but non-Olympus and non-Micro Four Thirds photographers. We need to make those users realize that they can invest in our system with confidence. The best way to do that is by introducing innovative products, and I can confirm that will be an exciting product announcement from OMDS later in 2021. I think that will put a lot of people’s minds at rest.

    Our Chief Technology Officer (CTO), Setsuya Kataoka gave an interview in February where he mentioned new products, and today I can confirm that the announcement will be this year.

    https://www.dpreview.com/interviews/1852244131/interview-aki-murata-of-omds-olympus-we-re-more-flexible-now

  • MikeLinnMikeLinn

  • Vitaliy_KiselevVitaliy_Kiselev

    Strange little teaser

  • Vitaliy_KiselevVitaliy_Kiselev

    The Japanese site DC.life is speculating about a possible L-mount move from OM Digital. They name a couple of reasons why they think that might be the case:

    • L-mount alliance itself announced that new partners might be coming soon.
    • OM Digital is now free from Olympus “philosophy” of sticking to MFT only
    • OM Digital announced a new “WOW” product for end 2021 or early 2022. This wow product may be a FF camera?
  • Vitaliy_KiselevVitaliy_Kiselev

    The end is not too far

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    Japan had been last market where Olympus had some good sales, no more.

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  • MikeLinnMikeLinn

  • MikeLinnMikeLinn

  • Vitaliy_KiselevVitaliy_Kiselev

    OM Digital promised yet again to continue with Micro Four Thirds — echoing past statements — and clarified that just because the company uses the name “OM” it doesn’t mean that it plans to only produce the OM-D line cameras.

    https://dclife.jp/camera_news/article/om/2021/0225_01.html

  • MarcioKMarcioK

    My dream Olympus camera:

    • Could use the current 20mp sensor. Or a new one, with 1 stop low light advantage, same resolution, with around 26 mp like the Fujis;
    • Good PDAF AF, with tracking and face/ey detection, even in video;
    • Better codecs, 10bit internal, 4k60 internal (could be only for short clips);
    • Punch in focus during video;
    • Better EVF / LCD;
    • Separate stills / video settings;
    • E-M1, E-M5 (better) or Pen F (best - with some ergo tweaks).

    Not hard to do.

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