1. The mission of the company is to enrich society
2. Company’s vision must be driven by the aspirations of its customers
3. In the long run, the public opinion is right
4. Don’t sell customers goods that they are attracted to; sell them goods that will benefit them
5. Treat your products like your children
6. Any waste will increase the price of the product
7. Stick to fair prices
8. After-sales service is more important than assistance before sales; it is through such service that one gets permanent customers
9. Use complaints to strengthen ties with your customer
10. To be out-of-stock is due to carelessness; if this happens, apologize to your customers, and deliver the goods as soon as you can

Core 7 Principles

1. Contribution To Society
   We will conduct ourselves at all times in accordance with the Basic Management Objective ,faithfully fulfilling our responsibilities as industrialists in our community in which we operate.
2. Fairness and Honesty
   We will be fair and honest in all our business dealings and in our personal conduct. No matter how talented or knowledgeable we may be, without personal integrity we can neither earn the respect of others nor enhance our own self-respect.
3. Cooperation and Team Spirit
   We will pool our abilities to accomplish the goals that we share. No matter how much skilled we are, without cooperation and team spirit we will be a company in name only.
4. Untiring Effort for Improvement
   We will constantly strive to improve our ability to contribute to society through our business activities. Only through such untiring effort can we fulfill our Basic Management Objective and help to realize lasting peace and prosperity.
5. Courtesy and Humility
   We will be cordial and modest, always respecting the rights and needs of others in order to strengthen healthy social relationships and improve the quality of live in our community.
6. Adaptability
   We will continually adapt our thinking and behavior to meet the ever-changing conditions around us,taking care to always act in harmony with nature in order to ensure progress and success in our endeavors.
7. Gratitude
   We will act out of a sense of gratitude for all the benefits we have received, confident that this attitude will be a source of boundless joy and vitality, enabling us to overcome any obstacles that we encounter.