MOUNTAIN VIEW, CA – (April 20, 2018) – SmugMug, the largest, most comprehensive, independent photo management platform in the world, today announced it has agreed to purchase Flickr, the online photo management and sharing application. Together, SmugMug and Flickr represent the world’s most influential community of photographers, marrying SmugMug’s deep industry expertise and strong digital tools with Flickr’s global tribe of tens of millions of photographers. Following the close of the transaction, the brands will continue to operate as separate entities with the shared goal of providing photographers with both a place to fit in and a place to stand out. SmugMug and Flickr believe that all photographers—from the hobbyist to the prosumer to the professional—belong together.

“Since day one our passion has been empowering photographers to tell the stories they want to tell, the way they want to tell them, and our investment in Flickr reaffirms this commitment,” said Don MacAskill, CEO of SmugMug. “Uniting the SmugMug and Flickr brands will make the whole photography community stronger and better connected. The enduring quality of photography is so much more than clicks and likes—photography has the power to change the world. Together, we can preserve photography as the global language of storytelling.”

Established in 2002 as one of the first photo storage and sharing services, SmugMug is home to millions of passionate photographers and billions of secure photographs. The SmugMug platform provides photographers with website designs that offer a safe, easy and convenient way to share, showcase and sell their stories. SmugMug gives photographers complete control over who accesses their photos, and provides robust e-commerce features that make it easy to turn passion into profit.

At its heart, SmugMug encourages and empowers its community of photographers to learn, share, and inspire one another. SmugMug provides 24/7 support, from real people, along with tips, tutorials, and training events, and also hosts webinars and forums with leading photographers.

Founded in 2004, Flickr is an active, global community of photographers that encourages users to find their inspiration. Home to tens of billions of photos and two million groups, photography lovers come to Flickr to share their passion, discover spectacular images, hone their craft, and engage with friends old and new.

“We share SmugMug’s mission to cater to people—professionals, amateurs, and everybody in between— who invest time, energy and love into their photos,” said Andrew Stadlen of Flickr. “We look forward to becoming part of the SmugMug family and continue to grow, innovate and delight our global community of photographers.”

Good article.

https://people.xiph.org/~xiphmont/demo/av1/demo1.shtml

http://www.tipa.com/en-en/awards/tipa-world-awards-2018.html

According to a statement issued by the NAD Thursday, the division “has recommended that LG Electronics USA, Inc. modify or discontinue certain claims made in website, print and point-of-purchase advertising for LG’s Super UHD and OLED television, including claims that competitor Samsung Electronics America, Inc., created the product name "Samsung QLED" to "confuse consumers."

The NAD said LG has indicated it plans to appeal the adverse findings to the National Advertising Review Board (NARB).

The NAD acknowledged that subjects of its findings “were challenged by Samsung,” and included false disparagement and false or implied claims including:

• “QLED’s name `was created to confuse consumers.’ ”
• “Facts matter, and there are none that support it [QLED] being the next innovation in television.”
• “[T]he Q in Q-L-E-D is just marketing”
• “LG’s OLED TVs offer the ultimate in picture quality.”
• “Infinite Contrast. Perfect black is only attainable on an LG OLED TV.”
• “Perfect Viewing Angle. Watch From Any Angle Making Any Seat the Best Seat in the House.”
• LG’s OLED televisions have “more natural color” than Samsung’s QLED television.
• LG presents a misleading side-to-side comparison which implies that all other competitive televisions, including QLED, deliver poor contrast.
• LG’s LED Super UHD televisions have remote and channel features that are superior to QLED.
• LG’s Super UHD televisions have a “wider spectrum of colors” than QLED.

Actually this is that Samsung do with their prime series, constant attempts to confuse customers. Like shitty QLED abbreviation.

• Very handy way to track all interviews and reviews made by PV team on smartphone
• During exhibitions you can usually see realtime photo coverage
• From time to time we post some hot deals
• Extremely smartphone friendly
• Join https://t.me/personal_view !

SIGMA to launch interchangeable lenses for Sony E-mount cameras with full-frame sensors

Sigma Imaging (UK) Ltd is pleased to announce that pricing and delivery for the seven new Sony E-mount Art prime lenses will be as follows:

• SIGMA 14mm F1.8 DG HSM | Art; Available from July 2018. SRP: £1,679.99
• SIGMA 20mm F1.4 DG HSM | Art; Available from June 2018. SRP: £859.99
• SIGMA 24mm F1.4 DG HSM | Art; Available from June 2018. SRP: £799.99
• SIGMA 35mm F1.4 DG HSM | Art; Available from May 2018. SRP: £799.99
• SIGMA 50mm F1.4 DG HSM | Art; Available from May 2018. SRP: £749.99
• SIGMA 85mm F1.4 DG HSM | Art; Available from May 2018. SRP: £1,199.99
• SIGMA 135mm F1.8 DG HSM | Art; Available from July 2018. SRP: £1,399.99

All prices include VAT at 20%

While offering the same high-performance optical design as other lenses in the Art line, the new Sony E-mount models will feature a newly developed control algorithm that optimises the autofocus drive and maximises the data transmission speed. In addition, these lenses will be compatible with Sony’s Continuous AF (AF-C) and high-speed autofocus, which are not addressed by MOUNT CONVERTER MC-11. Like the converter, the lenses will be compatible with in-camera image stabilisation and in-camera aberration correction, which includes corrections for peripheral illumination, chromatic aberrations, and distortion.

GoPro could conceivably fetch $1 billion, based on the price that Hewlett Packard paid for Palm—another struggling electronics maker—in 2010. A sale might happen. CEO Nick Woodman has said publicly that he is open to a deal. Chinese electronics maker Xiaomi has weighed whether to make an offer but doesn’t want to overpay, according to a person familiar with the matter.

GoPro Inc. jumped as much as 8.8 percent after a report said Chinese electronics maker Xiaomi Corp. has weighed whether to make an offer for the action-camera maker.

https://www.bloomberg.com/news/articles/2018-04-12/gopro-surges-on-report-that-xiaomi-has-considered-an-offer

Can be quite real, as Yi suddenly become not too big priority for Xiaomi few months ago, as it seems.

Lights - Aputure Amaran MX

Small Monitors - Feelworld X7

Company: Canon
Question: How long we must wait for good mirrorless camera with proper 4K?

October 18-19.

October 18-20.

Alan and Paulo will be heading our team

Make sure to subscribe and follow Telegram channel - https://t.me/personal_view and this topic.

Youtube videos will appear later at https://www.youtube.com/channel/UC-Pj7yx6F1TdNJ36eRlZgcA?sub_confirmation=1 .

https://media.netflix.com/en/company-blog/from-script-to-screen-empowering-production-with-technology

One focus of this effort has been an initiative called Prodicle. At its core, Prodicle puts a variety of production application technologies into the hands of our freelance production crew. By creating this foundational environment, we’re able to leverage existing technologies (like Google’s G-Suite) to collaborate with our productions in real-time. Furthermore, we’re able to introduce new technologies that reshape the fundamentals of production planning and logistics. For example, here’s a look at our first progressive web application called Prodicle Move.

Move seeks to answer one simple question: “What is happening on set right now?” We want to put that information into the hands of every user, using a mobile app that showcases key shooting data. The concept in and of itself is not groundbreaking, but the prospects of taking information once found only in emails and PDFs and centralizing it in real-time, opens up countless possibilities for efficiency across the production and back at the studio.

MELVILLE, N.Y., April 3, 2018 – Canon U.S.A., Inc., a leader in digital imaging solutions, has announced that Mr. Yuichi Ishizuka, the company’s president and chief operating officer, has taken a new assignment as president and chief executive officer of Canon Europe, Middle East and Africa (EMEA) as of April 1, 2018. This announcement marks the culmination of a thirty-three year tenure with Canon Americas for Mr. Ishizuka, who also holds the position of managing executive officer for Canon Inc. in Japan.

Canon U.S.A. has announced that Mr. Kazuto Ogawa will succeed Mr. Ishizuka in the role of president and chief operating officer. Mr. Ogawa comes to Canon U.S.A. from Canon China, where he served as executive vice president. Mr. Ogawa brings with him over three decades of experience with Canon, including positions across the globe.

“I’d like to thank Mr. Yuichi Ishizuka for his strong leadership, visionary spirit and tireless dedication to Canon U.S.A., where he provided the same innovative direction that he will bring to his new role overseeing Canon Europe, Middle East and Africa,” said Joe Adachi, chairman and chief executive officer, Canon U.S.A., Inc. “It is with great honor that I announce the appointment of Mr. Kazuto Ogawa to the position of president and chief operating officer of Canon U.S.A. On behalf of the company, I welcome Mr. Ogawa to our team and look forward to working alongside him as we continue to cement our status as an imaging leader.”

A graduate of Waseda University in Tokyo, Japan, Mr. Ogawa began his career with Canon Inc. in 1981. Between the years of 1995 and 2005, Mr. Ogawa held positions with Canon Singapore, Canon Hong Kong and Canon China before returning to Canon Singapore to serve in the role of president and chief executive officer. In 2008, Mr. Ogawa was named president and CEO of Canon Canada. Following that, he was named as an executive officer of Canon Inc. in 2011. He was later appointed executive vice president of Canon China in February 2014, and became a managing executive officer of Canon Inc. in April 2016.

Tim Cook announced Apple will now contribute any donations to pay down the US national debt, and the free Hillary legal defense fund.

• 17-20 March
• The Nec, Birmingham
• Tickets - 13 pounds without cade
• Discount codes for registration - 3 pounds off with EZPTPS18, RPSTPS18 or SPKTPS18 codes

It is good tradition to make winter video contests on PV.

Terms

1. You can submit TWO videos made by you personally or your small team using any camera. Just post it in this topic.
2. You can submit any video made after contest start or up to 3 months prior of contest start.
3. Clip must reside on vimeo or youtube video hostings and must have in description "personal-view contest" text with link to contest page (for contest time).
4. Video must be between 2 and 10 minutes in length. if you think that video is very good you can submit longer videos.
5. Contest duration is until March 15.

Winner selection

1. @maxr will be main judge, but also few other members will have their say in winner selection.

Prizes - DSLR 3-axis Gimbal

• Work with any camera+ lens combination up to 1.8kg
• Weight is around 1kg
• Compact

Prizes - Laing H5 Steadicam, new 2017 model

• Work with any camera+ lens combination up to 2.8kg
• Weight is only 0.67kg, so you can use it with bare hands for prolonged time
• Very compact
• Exceptional manufacturing quality Laing is known for
• No charging required :-)

Multiple sources tell us that Google is acquiring Lytro, the imaging startup that began as a ground-breaking camera company for consumers before pivoting to use its depth-data, light-field technology in VR.

One source described the deal as an “asset sale” with Lytro going for no more than $40 million. Another source said the price was even lower: $25 million. A third source tells us that not all employees are coming over with the company’s technology: some have already received severance and parted ways with the company, and others have simply left. Assets would presumably also include Lytro’s 59 patents related to light-field and other digital imaging technology.

The sale would be far from a big win for Lytro and its backers. The startup has raised just over $200 million in funding and was valued at around $360 million after its last round in 2017, according to data from PitchBook.

https://techcrunch.com/2018/03/20/sources-google-is-buying-lytro-for-about-40m/

• HD Pentax-DA* 11-18mm f/2.8 ED DC AW (APS-C) in Summer 2018
• HD Pentax-D FA* 50mm f/1.4 SDM AW (FF) in Spring 2018
• HD Pentax-D FA* 85mm f/1.4 in 2019
• HD Pentax-D FE 70-200mm f/4 in Spring 2019
• Large Aperture Wide-angle Single Focus Lens in 2019 or later
• Ultra Wide-angle Single Focus Lens in 2019 or later
• Fish-Eye Zoom Lens in 2019 or later
• Telephoto Zoom Lens in 2019 or later

All lenses made for DLSRs only, not usable for contrast AF or video shooting.

Looking at Pentax all last years I want to just place this here:

EBay said it will start processing payments globally using Dutch payments company Adyen, allowing its users to remain on the eBay website when checking out.

PayPal said eBay shoppers will still be able to select PayPal as a form of payment until at least July 2023. The news from eBay came as PayPal reported quarterly earnings that beat Wall Street estimates but gave a disappointing outlook for the first quarter. PayPal shares initially fell 5 percent after the release of the quarterly results.

The chief executive officer of PayPal, Dan Schulman, said on a call with analysts that the changing relationship with eBay was very “manageable” and that it was in line with PayPal’s new strategy.

EBay accounts for roughly 13 percent of total payments processed by PayPal.

Paypal processed $131 billion in payments in the fourth quarter, up 32 percent from a year earlier, and added 8.7 million active customers.

The price of Creative Cloud will increase on April 16, 2018. However, your price will not change until your next renewal date. Please note that this is the first time in over five years that we’ve raised the base price of Creative Cloud.

The price of Adobe Creative Cloud All Apps will change to US$52.99/month on your renewal date. A reminder email will be sent to you as your renewal date gets closer.

Prices adjustment will take effect for customers in the United States, Canada and Mexico on April 16, 2018 or at existing customers’ next contract renewal. Beginning April 16, new subscribers will benefit from the current pricing and can lock in a year subscription at no additional charge. Prices will vary by plans—for example, Creative Cloud for Individuals All App annual plans will experience a 6% increase to $52.99 per month from $49.99 per month. These pricing updates do not impact our Student/Education, Creative Cloud Photography, XD or Acrobat CC plans.

For example, in our core camera business, in addition to our overwhelming share of the DSLR market, we will go on the offensive and work to expand our sales in the mirrorless camera market, which is exhibiting remarkable growth. This will allow us to reach our goal of 50% market share of the entire interchangeable-lens camera market.

http://global.canon/en/ir/conference/pdf/housin2018ceo-e-note.pdf

3.2 - An 18 Megapixel 4.3” 1443 ppi 120 Hz OLED Display for Wide Field of View High Acuity Head Mounted Displays (11:30 AM - 11:50 AM)

The world’s highest resolution (18 megapixel, 1443 ppi) OLED-on-glass display was developed. White OLED with color filter structure was used for high-density pixelization, and an n-type LTPS backplane was chosen for higher electron mobility compared to mobile phone displays. A custom high bandwidth driver IC was fabricated. Foveated driving logic for VR and AR applications was implemented.

Carlin Vieri, Grace Lee, Nikhil Balram Google LLC Mountain View CA US

Sang Jung, Joon Yang, Soo Yoon, In Kang LG Display Co., Ltd. Seoul South Korea

Via https://www.scomminc.com/pcm/sid/sessionList.cfm?selSession=54

This is just my personal opinion, but I think that maybe by next year’s CP+ you’ll see full-frame mirrorless cameras from Canon and Nikon. I think [by then] they will be participating in this market.

Just look at our technologies, like eye focus. All of that data comes from the imaging sensor. In DSLRs, the data comes from separate sensors. The main imaging sensor is blanked out, 90% of the time by the mirror. The sensor is turned off. But the imaging sensor is very important. So if cameras are going to develop, and be more able to capture the moment, manufacturers have to develop mirrorless technologies. So within one year, I think.

https://www.dpreview.com/news/6893376112/sony-executive-predicts-nikon-and-canon-will-go-full-frame-mirrorless-within-a-year

March 1. 2018

Questions asked by:

Todd Mellon Japan PV Team

Your questions answered by:

Michiharu Uematsu (Panasonic Technical Consultant)
Masanori Kouyama (Panasonic Assistant Chief of DSC Product Planning)
Tetsuji Kamio (Panasonic GH line development team)

Question - Don't you think that cameras kind of stuck in the Apple II era (in stone age, in other words)? As you go from one camera manufacturer to another you need to learn new OS, new structure of menus, sometimes new specific terms even. I am not talking about mounts here, but it is also related to Apple II era as different computers had different expansion slots :-)

Answer - It’s an interesting observation. But we don’t expect changes in this soon.

Q - To extend previous question. Don't you think that for present time cameras are still really dumb? May be it is related to the fact that it is very relatively small teams of developers are working on camera software?

A – We have to differentiate from many manufacturers. We are trying to make our best. Others also. We do not think we reached our limits yet.

Q - GH cameras price is rising with each new model, especially GH5s. Lot of people who stopped updating at the GH2 and GH3 times ask if Panasonic will address the video focused amateurs in GH line. Or it is now G line that is made for them?

A - G series are also actively used by filmmakers and now they offer better image quality than earlier GH series.
Actually, what functions you want to be present additionally in G series? Please tell us.

Q - Any chance of GH5 / GH5s specifications ever appearing in an m43 video camera form factor (a la AF100 lineup)?

A - This is difficult to say

Q - Lot of members ask about cheap video oriented fixed aperture lenses with linear focusing like 12-60 F4 or 50-200 F4, for example. It seems like it is one of the few remaining niches in m43 lenses line-up, don't you think?

A - Thanks for the request, we will look into it.

Q - Is 48 frames per second still planned for the gh5 and gh5s cameras?

A - This may be a compatibility issue with 4k

Q - Any plans to enable option for control for aperture/ shutter via USB. So devices like Promote that work with the gh4 can work with the GH5?

A - We have no plan, but it would be interesting to do if we have enough requests

Q - Any plans to for an "untouched" picture profile? One that will completely disable noise reduction (especially temporal noise reduction), Sharpening, and any additional processing.

A - This is an interesting idea.

Q - Will future firmware updates increase the differences between the GH5 and GH5s? But, as Panasonic continue to improve these cameras, will there be other features that one camera gets and the other doesn't?

A - Of course each camera has it’s features. IS sensitivity, etc. There will be updates, and maybe some overlap, but each will remain individual.

Q - One member really wished that G85 could have gotten anything higher than 60fps, even if I had to drop down to 720p resolution. Is it possible or it is also hardware limit?

A - Although there is no plan to do this, it is possible to do and unlikely to be a hardware limit.

Q - Another question considering G85, any plans adding V-log modes via future firmware update?

A - There are no plans.

Q - Do you think that double card slots will become standard feature for all cameras on the market above certain level?

A – We are not sure.

Q - What do you think about users critique considering protruding strap lugs on some Panasonic m43 cameras?

A- It’s interesting. Most seem to not mind, but we have heard this from some users, and we are considering other options.

Q - Whether we will see the multi-aspect sensor on all future cameras?

A - It depends on the camera’s sensor. We know people like this function, and some of us do too. Sensors cost money. Common sense is a factor.

Q - Is Panasonic planning to further improve color science in the full range of the camera lineup?

A - HDR mode has 2020 color space in intelligent mode, we feel it is enough.

Q - GH5s in manual video mode does not support both auto ISO and AF lock at same time, so user can lock/unlock ISO with one touch.Is it possible to add?

A- If we understand the question correctly, in our opinion, nearly the same function can be done with AE mode. Do you mean to lock and unlock both simultaneously?

Q - Can and will DCI Cinema 4k 60fps be added to the Original GH5?

A – Heat would likely be an issue.

Q - Multiple members want, if possible to try adding some raw video modes to GH5 and GH5s, even if it will be sensor crop or other limits. Is it possible or hardware here is the limit?

A - Officially we are unsure, but it is likely a heat issue as well.

Q - All last years in video oriented mirrorless market it was move to higher bitrates. No one followed Samsung with their move to more efficient HEVC codec and lower bitrate (and price for their last NX model still keep rising on used market). No one offering 10bit and 12bit HEVC video options. Do you expect it to change (not talking about Panasonic plans, but as general market approach)?

A - We have to consider compatibility first. BlackMagic Davinci and other editors have HEVC support already. But it is still rare.

Q - Can cameras become sold as part hardware and part service, especially low end cameras? I mean here that you will pay for subscription to advanced cloud based artificial intelligence that will help you with framing, exposure, lighting? Is it possible?

A - We cannot answer to this question as this is business strategy matter.

Note - do not post any questions about any specific future plans or future cameras, as it is waste of time.

The new 3-stack ISOCELL Fast 2L3 with integrated DRAM supports super-slow motion, low-light shooting, real-time HDR imaging, while minimizing picture distortion Samsung Electronics, a world leader in advanced semiconductor technology, today introduced the newest addition to its ISOCELL image sensor family, the 3-stack ISOCELL Fast 2L3. The 1.4-micrometer (μm) 12-megapixel (Mp) image sensor with integrated dynamic random access memory (DRAM) delivers fast data readout speeds to capture both rapid movements in super-slow motion and sharper still photographs with less noise and distortion.

“Samsung’s ISOCELL image sensors have made great leaps over the generations, with technologies such as ISOCELL for high color fidelity and Dual Pixel for ultra-fast autofocusing, bringing the smartphone camera ever closer to DSLR-grade photography,” said Ben K. Hur, vice president of System LSI marketing at Samsung Electronics. “With an added DRAM layer, Samsung’s new 3-stack ISOCELL Fast 2L3 will enable users to create more unique and mesmerizing content.”

Conventional image sensors are constructed with two silicon layers; a pixel array layer that converts light information into an electric signal, and an analog logic layer that processes the electric signal into digital code. The digital code is then sent via MIPI interface to the device’s mobile processor for further image tuning before being saved to the device’s DRAM. While all these steps are done instantaneously to implement features like zero-shutter lag, capturing smooth super-slow-motion video requires image readouts at a much higher rate.

Delivering an advanced solution, the Samsung ISOCELL Fast 2L3 is a high speed 3-stack CMOS image sensor designed with the company’s two-gigabit (Gb) LPDDR4 DRAM attached below the analog logic layer. With the integration, the image sensor can temporarily store a larger number of frames taken in high speed quickly onto the sensor’s DRAM layer before sending frames out to the mobile processor and then to the device’s DRAM. This not only allows the sensor to capture a full-frame snapshot at 1/120 of a second but also to record super-slow motion video at up to 960 frames per second (fps). With 960fps recording, which is 32 times the typical filming speed (30fps), recording moments such as a child hitting his or her first game-winning homerun, a baby taking his or her first step, or a friend doing a gazelle flip on a skateboard becomes much more dramatic.

In addition to super slow motion video, fast readout can hugely enhance the photography experience. Since the sensor captures an image at very high speeds, it significantly reduces the ‘jello-effect,’ or image distortion, when taking a picture of fast-moving objects, for example helicopter rotor blades. By storing multiple frames in the split of a second, the sensor can support 3-Dimensional Noise Reduction (3DNR) for clearer pictures when shooting in low-light, as well as real time high-dynamic-range (HDR) imaging, and detect even the slightest hint of movement for automatic instant slow-motion recording.

The image sensor is also equipped with Dual Pixel technology, which allows each and every one of the 12-million pixels of the image sensor to employ two photodiodes that respectively work as a phase detection auto-focus (PDAF) agent. With ultra-fast auto-focus in any lighting condition, it will be harder to miss capturing important moments before they pass by.

The Samsung ISOCELL Fast 2L3 is currently in mass production.

Multimedia software developer CyberLink released its 2017 financial report, posting net EPS of NT$2.72 (US$0.09) - lowest-ever annual level.

CyberLink's 2017 consolidated revenues reached NT$1.704 billion, dropping 10.11% on year, with gross margin of 88.35% (up 1.81pp), net operating profit of NT$589 million (down 20.06%), and net profit of NT$242 million (down 20.41%).

CyberLink bought back 2.999 million shares at an average unit price of NT$66 as treasury stock in early February.

Not so bad, but not too good either.

Avid Technology, Inc., (NASDAQ: AVID) ("Avid" or "The Company"), a leading global media technology provider for the creation, distribution and monetization of media assets for global media organizations, enterprise users and individual creative professionals, today announced that the Company's Board of Directors has appointed Jeff Rosica as Chief Executive Officer of Avid, effective immediately. The Company's Board of Directors has terminated the employment of Louis Hernandez, Jr., former Chief Executive Officer, effective immediately, due to violations of Company policies related to workplace conduct. Mr. Hernandez has also resigned from his position on the Avid Board of Directors and Nancy Hawthorne has been elected Chairman of the Board.

Mr. Rosica, who joined Avid in early 2013, is a well-known industry veteran with more than 30 years' experience in broadcast, media and entertainment. Prior to his role as President, he served as Senior Vice President, Chief Sales and Marketing Officer for the Company.

Nancy Hawthorne, Chairman of the Avid Board of Directors, said, "Jeff's deep experience as an industry expert coupled with his impressive knowledge of Avid's business and strategy make him the natural choice to lead the Company."

Jeff Rosica, President and Chief Executive Officer of Avid, said, "I am honored and excited for this opportunity to lead Avid through this important moment in the Company's history. The outlook for Avid is strong, and I look forward to working with the leadership team, the Board and our incredibly talented employees as we execute on our strategic priorities and continue our journey to be a best-in-class company and leader in our industry."

With the assistance of independent external legal counsel, a Special Committee comprising independent members of the Board of Directors conducted a thorough investigation into allegations of improper non-financially related workplace conduct by Mr. Hernandez. After reviewing the findings of the Special Committee's investigation, the Board of Directors unanimously concluded that the findings warranted immediate termination of Mr. Hernandez's employment.

Ms. Hawthorne continued, "The Board is committed to the Company's core values and to upholding an environment of the utmost respect and integrity. We remain confident in the strategy and the long-term business plan of the Company."

Forward-Looking Statements

Certain information provided in this press release include forward-looking statements that involve risks and uncertainties, including statements about our anticipated plans, expectations, results and strategy. Other forward-looking statements include, without limitation, statements based upon or otherwise incorporating judgments relating to future performance such as future operating results and expenses. The projected future results of operations, long-term business plans and strategic outcomes and the other forward-looking statements in this release are based on current expectations as of the date of this release and subject to known and unknown risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such statements, including but not limited to the effect on our sales, operations and financial performance resulting from: our liquidity; our ability to execute our strategic plan, including cost savings initiatives, and meet customer needs; our ability to retain and hire key personnel; our ability to produce innovative products in response to changing market demand, particularly in the media industry; our ability to successfully accomplish our product development plans; competitive factors; history of losses; fluctuations in our revenue, based on, among other things, our performance and risks in particular geographies or markets; our higher indebtedness and ability to service it and meet the obligations thereunder; restrictions in our credit facilities; our move to a subscription model and related effect on our revenues and ability to predict future revenues; elongated sales cycles; fluctuations in foreign currency exchange rates; seasonal factors; adverse changes in economic conditions; variances in our revenue backlog and the realization thereof; the identified material weaknesses in our internal control over financial reporting; and the possibility of legal proceedings adverse to our company. Moreover, the business may be adversely affected by future legislative, regulatory or changes, including tax law changes, as well as other economic, business and/or competitive factors. The risks included above are not exhaustive.

About Avid

Through Avid Everywhere®, Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution, and consumption. Avid's preeminent customer community uses Avid's comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world---from prestigious and award-winning feature films to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. With the most flexible deployment and pricing options, Avid's industry-leading solutions include Media Composer®, Pro Tools®, Avid NEXIS®, MediaCentral®, iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™, Avid FastServe™, Maestro™, and PlayMaker™. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Instagram, Twitter, YouTube, LinkedIn, or subscribe to Avid Blogs.