- 3 days
- Viltrox AF 85mm F2.0 EVO
News Shooter (2 days ago) - Viltrox has announced its new AF 85mm F2.0 EVO lens. According to Viltrox, the new EVO series combines high-performance optics, intuitive physical controls, and a compact, lightweight design. It is being touted as a very affordable full-frame prime lens for Sony E-mount cameras. The optical design consists of 10 elements... - Just announced: new Tamron 25-200mm FE lens!
SonyAlphaRumors (2 days ago) - You can now preorder the new Tamron 25-200mm FE lens at BHphoto (Click here). The post Just announced: new Tamron 25-200mm FE lens! first appeared on sonyalpharumors.... - New cool Sony deals: $700 off on the Sony A7IV and $900 off on the Sony A7rV SonyAlphaRumors (2 days ago) - Great news! Sony US launched those new big discounts: $700 off on the Sony A7IV sold by BHphoto, Amazon, Adorama. $900 off on the Sony A7rV sold by BHphoto, Amazon, Adorama. The post New cool Sony deals: $700 off on the Sony A7IV and $900 off on the Sony A7rV...
- Why it’s time for Fujifilm to go full frame
EOSHD.com blog (3 days ago) - Fuji in many ways have taken over from Panasonic as the most highly rated niche creative force in the camera industry. Since they started taking video seriously with the X-T2, the green camp has got a lot of things right. The popularity of the X100 series. The purist photography... - 4 days
- Weird rumors about a possible Sony A1III (or A1IIa) SonyAlphaRumors (3 days ago) - A SAR reader just sent me this: take this with a grain of salt. I tried to purchase the Sony A1 ii from a reputable realtor in NYC and they are stating that they don’t stock the A1 ii anymore because the mark 3 is set to be released in...
- Just announced: new Viltrox AF 85mm f/2.0 EVO FE lens! SonyAlphaRumors (3 days ago) - You can preorder it at BHphoto, Amazon, Viltrox worldwide store. For SonyAlphaBlog this is the best 85mm lens he ever tested! The post Just announced: new Viltrox AF 85mm f/2.0 EVO FE lens! first appeared on sonyalpharumors....
- LUMIX Firmware Updates for S5 II, S5 II X, S9, GH7, and G9 II Add DJI RS4 Compatibility, Faster Startup, and New Focus Controls
CineD (3 days ago) - Panasonic has rolled out new LUMIX firmware updates for several cameras and S Series lenses, improving startup times, adding customizable focus-ring functions, and expanding Bluetooth support for DJI RS 4 gimbals. The updates, available October 20 2025, continue Panasonic’s steady refinement of its hybrid ecosystem. Following October’s release of the... - New IDSworks hand grip / thumb grip for Sony RX1RIII SonyAlphaRumors (3 days ago) - You can get it here: idsworks.store If you’ve already shelled out $5,100 for the Sony RX1R III, you might as well add $230 for a proper, genuinely useful grip ???? The post New IDSworks hand grip / thumb grip for Sony RX1RIII first appeared on sonyalpharumors....
- Did Canon See the Writing on the Wall with the RF Mount?
Canonrumors (3 days ago) - We've long believed Canon has been holding back the RF mount for profit, but what if that isn't the only reason? Did Canon look at the trends out of China's optical companies and realize that their greatest threat wasn't Sony, Nikon, or Panasonic, but the likes of Laowa, Sirui, and... - 5 days
- Just released: New On1 PhotoRAW 2026 SonyAlphaRumors (4 days ago) - You can finally get the new On1 PhotoRAW 2026 (Click here). Here is a video showing what’s new: The post Just released: New On1 PhotoRAW 2026 first appeared on sonyalpharumors....
- Opinion piece, from a professional in the San Francisco Film Industry: The Sony FX3 II will not come before an FX6 II comes. SonyAlphaRumors (4 days ago) - Our reader Tommy shared his interesting opinion about Sony’s FX strategy: The Sony FX3 II will not come before an FX6 II comes. The Sony FX3 and FX6 are used side by side in the film industry daily. They are go-to for almost every job out here in San Francisco....
- New Yongnuo 18mm f/2.8 FE autofocus lens will be announced on Oct 22 for $110 only! SonyAlphaRumors (4 days ago) - On October 22, Yongnuo will officially launch its new 18mm f/2.8 FE autofocus lens. The price is set at 799 Yuan — roughly $110, making it one of the most affordable ultra-wide AF lenses for Sony full frame cameras! The post New Yongnuo 18mm f/2.8 FE autofocus lens will be...
- 6 days
- Hot Limited time deal on Amazon: Samyang 135mm f/1.8 FE for $533 only! SonyAlphaRumors (5 days ago) - Hot deal in the USA: $250 off on the Samyang 135mm f/1.8 FE lens sold by Amazon (Click here). The post Hot Limited time deal on Amazon: Samyang 135mm f/1.8 FE for $533 only! first appeared on sonyalpharumors....
- Sony A1II Teardown by Kolarivision SonyAlphaRumors (5 days ago) - We already have a global shortage of Sony A1II cameras, so it’s a real shame that Kolarivison ruined a Sony A1II to see what’s inside! Joking :) Kolarivison said this at the end of their dismantling adventure: The camera was largely easy to take a part, according to our lead...
- Last week
- Rig Up Your Favorite Cameras With These On-Sale Modular Tilta Camera Cages
NoFilmSchool (6 days ago) - When launching a career in filmmaking and videography, one often thinks only in terms of the camera and the project. And while it's true that a good filmmaker can work with whatever gear is given to them, there can often be blind spots about all of the external gear and...
