How are studios testing their films' box offices? In the era of COVID, movie studios have been testing and trying all sorts of ways to recoup their money. But with diverse slates and anticipated releases coming out, stars are firing back. Scarlett Johansson took to suing Disney when the studio scheduled Black Widow to premiere on streaming at the same time as theatrical. Another Marvel actor, Simu Liu of the upcoming Shang-Chi and the Legend of the Ten Rings, voiced his concerns over Disney CEO Bob Chapek's recent comments, calling his movie "an experiment." Some background. During a company earnings call, Chapek said Disney would release Shang-Chi and the Legend of the Ten Rings on streaming 45 days after its theatrical release. Chapek said, "Shang-Chi we actually think it will be an interesting experiment for us." Chapek did note that all Disney feature releases are considered on a case-by-case basis, claiming the surge in COVID-19 cases came too late to give Shang-Chi a simultaneous streaming release, as they did for Black Widow. Read More...
Published By: NoFilmSchool - Monday, 16 August, 2021