Original ideas can sustain us all. For almost the last 20 years, the Hollywood movie studio plan has been the same: buy into the largest property you can get your hands on, and churn out tentpole movies based on that IP. Sometimes it's led to Marvel and Star Wars-type success. Other times It's been like Divergent. More frequently, these bets lie somewhere in between. Still, no matter how big of a movie came out or how big of a bomb there seemed to be, no one was steering off the course. Until now. The blockbuster era of Hollywood happened because of the rise of the golden era of television. People were not going to the movies, so studios pivoted to making calculated bets as to what kinds of stories we wanted. They optioned books, remade old ideas, and rebooted a ton of franchises. But as we come out of the pandemic year, many are beginning to wonder if that's still the sanest business model moving forward. Read More...
Published By: NoFilmSchool - Monday, 5 July, 2021