There was a time when GoPro was the darling of the financial markets. Their share price was soaring, their market monopoly was impressive and their product name became culturally significant; as in the action genre shot became known as the ‘ GoPro’ shot. But cheaper GoPro copies mainly from China, the rise of the smartphone, the rise of DJI and failure of their products like their Karma Drone started a slide downwards. But the company is on the rise again as they have morphed from a front facing retail product to a direct–to–a-niche–consumer brand via the GoPro website. Their one million website subscriber base is rewarded with discounts on new cameras and also newer lifestyle products like Mezcal floating polarized sunglasses at $79.00 and a weekender Backpack at $129.99 for your GoPro and laptop. First quarter revenues this year from GoPro.com were $82.1 million which is 40.3% of total revenues, up 224.5%. The GoPro Mezcal floating polarized sunglasses are a popular item on GoPro.com (image credit: GoPro) Now a web business Other benefits of GoPro’s subscription Cloud service includes unlimited cloud storage of your GoPro footage at 100% quality, up to 50% off mounts, accessories and lifestyle gear and a no questions asked camera replacement. A free sign-up gives you an immediate $200 saving on a Hero9 Black camera bundle. The ‘Plus’ website service has inevitably been a result of a Pandemic ‘bounce’ for the company but we’ll see if the subscription service can return the good times to the...
Published By: CineD - Monday, 5 July, 2021