Filmstro is an audio product that is a bit difficult to categorize: it presents pieces of music and allows you, the composer or user – you don’t need to be musical, only creative – to power your video’s narrative through what have been analysed to be the three constants in music structure: momentum, depth and power. You manipulate these three parameters to suit the video. It’s like library music that lives. Now, the company has taken the bold step of offering a lifetime license, including all current and future updates, for $189. There’s method to this potential madness as the feeling is that creators are starting to reject the subscription model and are perhaps looking for buy-outs. Read more about our Filmstro coverage here. The new Filmstro lifetime license details (image credit: Filmstro) SAAS means software as a service; investors like this as a business plan as you can forecast revenue due to sign-ups. However, Filmstro now apparently believes that this does not suit the creator and that subscription fatigue is setting in. So, best to dump subscription now rather than see it dwindle over time without a solution to counter it. This is bold marketing as you’re cutting off regular income via subscription and betting that your customers will stay with you and spend a couple of hundred dollars for the privilege. It will certainly keep the CFO awake at night as the Emails go out to their customers with the new offer. But if you didn’t have such...
Published By: CineD - Tuesday, 3 August, 2021