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Cinemark Takes on MoviePass With Monthly Movie Subscription Service

But don't expect unlimited monthly tickets. Back in August, MoviePass sent shockwaves through the U.S. theatrical exhibition market by offering its monthly subscription service to see an unlimited number of movies in the theaters with no blackouts for only $9.95/month. While this may look like a money-losing proposition on the surface, MoviePass actually intends to put together a giant consumer database of frequent moviegoers and use big data to figure out how and when these moviegoers decide to go see specific movies (MoviePass sold a majority stake in its company to big data firm Helios and Matheson Analytics just prior to its new monthly subscription price announcement in August). Ultimately, the company could help distributors target their key customers much more effectively. Read More...

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Published By: NoFilmSchool - 3 days ago

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