Viewing data is precious to streamers, and now we're going to be let in on the numbers. This week, the British government decided that streamers like Amazon and Netflix have to disclose streaming data for shows that originated on UK public service broadcasters. That would include the BBC, ITV, Channel 4, and Channel 5. The reason behind this sudden change is that the British Parliament’s Digital, Culture, Media and Sport Committee (DCMSC) wants these streamers to help track the reach of PSB. So where is the data going? DCMSC thinks that it needs to be disclosed to both broadcasters and a media regulator known as Ofcom. The British government said: “We agree with the Committee that there is a case for requiring streaming services to share top-line viewing data with Ofcom to assist them with their analysis and evaluation of the PSB system.” Read More...
Published By: NoFilmSchool - Thursday, 17 June, 2021